One of the most significant developments in the global optoelectronics and display markets over the past few years has been a complete revolution in the value proposition offered by custom technologies. Recent technological advancements have radically redefined industry notions about the inherent benefits and drawbacks of custom versus standard technologies. Understanding how custom technology has evolved, the unique benefits it provides end users, and the process through which quality providers create custom solutions can help brands speed time to market, identify cost savings, improve product performance and enhance brand differentiation.